mini.
mel was the joint lead creative on MINI at BADJAR OGILVY. (Art Direction by Jane Keen).
We put this life size MINI all around Australia. First stop was George St, Sydney.
The second of the 3D installations - this featured at the premiere of the film ‘The Italian Job’. Note the 3D bollards for the 3D car.
Cheeky car. Cheeky magazine double page spread.
Every year MINI runs an ad on April Fool’s Day with a fake feature. And every year people get sucked in and ring up to order one. Classic.
MINI’s love corners. So we decided to make it official by MINI declaring its love publicly on Valentine’s Day. Its letter to corners appeared on the corners of the Valentine’s Day messages on February 14th.
To be fair those drivers can really move. This banner appeared at the Melbourne F1 GP.
All they asked for was a small ad saying look for MINI ads in the classifieds. So we gave them one.