Brand strategy is the foundation of everything we do. Without it, design is just decoration, and words are just noise.

We uncover what makes your brand unique, define how it should show up in the world, and craft a strategy that ensures it’s clear, compelling, and unforgettable.

How do we do it? By digging deep—into your business, your audience, and the cultural context in which you exist. We find the tensions, the opportunities, and the story waiting to be told. Then we shape it into a strategy that aligns your brand with what people actually care about.

Why are we great at it? Because we don’t do cookie-cutter frameworks or generic positioning statements.

We build brands with depth, clarity, and character—brands that engage people—and get engagement in return.

DON’T JUST TAKE OUR WORD FOR IT

Working with Joe Public, in particular Mel Kerr has been amazing...

Naomi Landau Eglik, General Manager Davidson Branding
Something really gracious, kind and would make someone think we were ace.

Sarah Downie, CEO Shared Value Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

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WHAT WE DELIVER

brand structure

The best way to build a brand with purpose, clarity, and longevity is with a framework that defines your intent today and keeps you relevant for the future.

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messaging matrix

You never have just one audience. They are nuanced, and your messaging should be too. A Messaging Matrix ensures the right message reaches the right audience with impact.

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brand narrative

A brand narrative gives your brand clarity, depth, and purpose. It aligns messaging, builds connection, and ensures consistency.

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brand plan

A strong brand does not happen by accident, it happens by design. A brand plan provides clarity, focus, and direction. Ensuring consistency, differentiation, and long-term success.

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