Mel Kerr - BRAND STRATEGIST/ WRITER

How many creative directors have worked in Australia’s best advertising agencies and in communications strategy at PwC?
Not many.

It’s this unique combination that ensures Mel doesn’t just develop just strategically sound foundations or creatively compelling brand ideas, she does both.

This ability to think strategically while executing creatively is why many clients actively seek her out.

Because the strategy is never theoretical, and the creative is never disconnected from the bigger picture.

Brand Strategist

Mel helps brands uncover their core proposition, audience, tone of voice, and values. Creating clarity and alignment that fuels meaningful engagement. She has worked alongside experts in leadership, organisational psychology, and transformation, consulting at PwC to develop strategies that don’t just live in a deck but resonate in the real world.
She also facilitates brand workshops that help organisations sharpen their messaging, define their audience, and uncover the most powerful way to tell their story.

Creative Director & Writer

A multi-award-winning creative, Mel has led the development of bold, attention-grabbing campaigns across TV, social, print, radio, and ambient activations. Her work isn’t just creatively ambitious—it delivers real results, shaping the way brands connect with their audience.

She has crafted memorable commercials that cut through the clutter, digital campaigns that spark engagement, and brand stories that leave a lasting impact. Whether launching a brand from scratch, reimagining an established identity, or developing a campaign that shifts perceptions, her work is always strategically sharp, culturally relevant, and impossible to ignore.