4LEGS DOG FOOD

BRAND STRATEGY + CREATIVE

I worked with the wonderful people at Davidson Branding to reimagine how 4Legs - a 40 year old premium dog food company - could take their products to market.

We began by completely reworking the strategy and subsequently all packaging and product communications across all media.

I developed the new positioning of Long. Live. Dogs. Based on my brand narrative.

THE NARRATIVE

“4Legs dog food is dog food for dog people.
People who do everything and anything to make sure their dog has the best, happiest, healthiest and longest life possible.
Because for them, wet noses, soft ears, loving eyes, waggy tails, sticky-out tongues, and goofy smiles are some of the greatest joys of their lives.
It’s why we’re so committed to making 4Legs Dog Food the freshest, most flavoursome, all-natural, nutritionally spectacular, Australian made dog food available.
Because the best there is, deserves the best there is.”
4Legs
Long. Live. Dogs.